When Non-Prophet Brewing first approached me with this project, they were a growing company in need of a refreshed visual identity to help them cut through the health-focused static of the kombucha market. Founder and Head Brewer, Chris Montelius, described the inspiration for the brewery’s name to me like this: "No bullshit, no pseudoscience, no otherworldly knowledge or divine inspiration telling us it was our mission to fix the world, just damn good drinks: hence Non-Prophet Brewing."
At its essence, Non-Prophet is what it isn’t. We leaned into this concept by utilizing negative space and subtle optical illusion. The finished product better reflects where Non-Prophet came from, and shines a light forward to where they are headed next.