Cheers to the West End! This project was inspired by the oldest neighborhood in Saint Paul. It’s a prideful place marked by dive bars filled with colorful characters, and of course the famous High Bridge which towers over the Mississippi River. So raise your glass and let’s have a drink in honor of the salt of the earth place that inspired this project!
This project is a concept for Brew Dr. Kombucha. Tying bold vector illustrations into a strong system, the goal is to set their brand apart from the natural foods co-op aesthetic which is all too common in the kombucha world.
It doesn’t matter how old you are, when you’re at Candyland, it’s hard not to feel like an explorer. Rainbows of brightly colored bins stuffed with confections line the walls, and mountains of caramel corn rise up from behind the counter. Everything appears as if it has been waiting to be discovered by you. Utilizing hand-drawn illustrations inspired by scenes of classic Arctic exploration, this award winning campaign was created to inspire consumers to discover Candyland for themselves.
Freya was the Old Norse goddess of nature. She rode around on a golden chariot pulled by cats, frequently rocked a magical cloak of falcon feathers, and was best friends with a wild boar named Hildisvini. Objectively speaking, all of these things sound much crazier than legalized cannabis. This concept project welcomes cannabis to the consumer market by utilizing playful imagery combined with tongue-in-cheek branding that asks consumers, politely of course, to re-examine the line between mythology and stigma in the modern age.
Growing brands are nothing like plants... even if the product is technically, well, a plant. They don’t need food or water or sunshine to thrive. What they need is simple, elegant packaging solutions that stretch the general aesthetic language from their parent brand into new territory.
We live in a world where online reviews influence many of our decisions. Unfortunately, it’s far too easy to be mislead by inaccurate reviews. Host addresses this issue by bringing businesses and customers together as hosts and guests. No more arbitrary five star reviews. No more disingenuous feedback. Move over keyboard warriors, online reviews will never be the same again.
Inspired by the harsh weather of Minnesota, this display font offers three easily layerable styles: Sweater, Light Jacket, and Parka. Next time you’re looking for the right font, don’t get caught out in the cold.