When Non-Prophet Brewing first approached me with this project, they were a growing company in need of a refreshed visual identity to help them cut through the health-focused static of the kombucha market. Founder and Head Brewer, Chris Montelius, described the inspiration for the brewery’s name to me like this: "No bullshit, no pseudoscience, no otherworldly knowledge or divine inspiration telling us it was our mission to fix the world, just damn good drinks: hence Non-Prophet Brewing."
At its essence, Non-Prophet is what it isn’t. We leaned into this concept by utilizing negative space and subtle optical illusion. The finished product better reflects where Non-Prophet came from, and shines a light forward to where they are headed next.
Borderline is a seasonally themed series of essays written by Brittany Chaffee. She described the concept behind “The Borderline” to me as the point where memory and the present moment overlap. Over the course of many conversations, we were able to further identify her writing as being about progression. The progression of Memory, Time, Change, and Wonder. A progression that becomes more apparent with the passing of the seasons. My job was to capture this.
I branded the series with a custom typeface and developed an illustrative system to tie the multiple underlying themes together as a recognizable package. The interior typesetting and artwork serve as an ode to the prose that floods the pages.
Throughout this process, Brittany was involved every step of the way. We worked closely with Wise Ink Publishing to set the stage for what was an incredibly successful partnership and book release.
Cover photo: Brandon Werth
It doesn’t matter how old you are, when you’re at Candyland it’s hard not to feel like an explorer. Rainbows of brightly colored bins stuffed with confections line the walls, and mountains of caramel corn rise up from behind the counter. Everything appears as if it has been waiting to be discovered by you. Utilizing hand-drawn illustrations inspired by scenes of classic Arctic exploration, this award winning campaign was created to inspire consumers to discover Candyland for themselves.
Freya was the Old Norse goddess of nature. She rode around on a golden chariot pulled by cats, wore a magical cloak of falcon feathers, and was best friends with a wild boar named Hildisvini. Objectively speaking, all of these things sound much more far-fetched than legalized cannabis. This concept project welcomes cannabis to the consumer market by utilizing playful imagery combined with tongue-in-cheek branding that asks consumers, politely of course, to re-examine the line between mythology and stigma in the modern age.
Growing brands are nothing like plants... even if the product is technically, well, a plant. They don’t need food or water or sunshine to thrive. What they need is simple, elegant packaging solutions that stretch the general aesthetic language from their parent brand into new territory.
This project is a concept for Brew Dr. Kombucha. Tying bold vector illustrations into a strong system, the goal is to set their brand apart from the natural foods co-op aesthetic which is all too common in the kombucha world.